Ben Veera received an RGU Purchase Award 2010 for his research inspired by the worldwide sale of endangered shark species objects. He questioned whether product design and the production of replica Sharks teeth could assist in reducing the sale of genuine endangered shark species teeth and jaws. Having 3D scanned fossil Megalodon teeth he developed a manufacturing process and carried out market research via ebay, selling replica teeth to collectors, whilst gaining their feedback. In the long-term Ben envisaged that an extension of this approach via museum collections could be used as a diversion from existing worldwide contraband markets. The museum sharks could in turn help the sharks in our seas….

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